Through them, you will be able to publicize your products or services while doing ‘networking’ and exchanging knowledge with other professionals in your sector or catching up with news that is directly related to your business sector.
One of the techniques that are adequate and effective for this objective is the Buyer Persona.Īnother option that you should use on LinkedIn is groups. It is not about being the more extensive, the better, but that it is of quality and oriented to your company’s target audience, especially if your objective is B2B.Ĭonnecting with potential ideal clients of your company is essential. Make sure that this network of contacts provides you with something. To do this, the social network itself suggests people to whom you can send an invitation. Undoubtedly, the most important professional social network in the world is an unmissable source for a professional career.īut at the business level, the most important thing is the professional and quality network of contacts being created. More and more people are using Linkedin to find employment.
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